Leading Edge Events is an event and project management company with over 30 years experience.

Our Goal - is to make your Event or Project a resounding success for you. We will ensure your objectives and strategies are delivered at the right time and the right place - every time.

Our expertise
  • Major sporting events & festivals
  • Concert promotion
  • Client management
  • Corporate and charity golf days
  • Product launches & roadshows
  • Gala dinners & award nights
  • Conferences, meetings & exhibitions
  • Consumer promotions and competitions
Director’s information
FRANK WILLIAMS
Partner and Director
Leading Edge Events

• Frank co-founded the highly successful and world acclaimed Australian Masters Golf Tournament held annually, before amalgamating the tournament with
the world famous IMG Organisation.

• He then took on the role of General Manager at International Management Group (IMG) and was responsible for all events for over six years. This included over 50 golf tournaments, numerous tennis events, theatre productions, shows, concerts and client management of some of the leading sports personalities from around the world. Frank has vast experience and knowledge of the television industry after negotiating various contracts with different networks worldwide.

• Frank was then asked by Greg Norman to undertake the new role of Managing Director of Great White Shark Enterprises based in Florida, USA. He set up and ran a myriad of companies for Greg’s empire and was responsible for the instigation and running of the many multi-faceted golf related industries. Frank’s expertise included the personal management of Greg Norman himself worldwide. After five years Frank returned to Australia to run the Greg Norman empire in Australia and Asia.

• Frank then set up his own company Frank Williams Sports which included client management of some of the leading personalities in the television industry and consulted to various golfing concerns.

Frank is known and respected throughout both the entertainment and golf industry. He has liaised with all the five major controlling golf bodies, both amateur and professional throughout the world.

EILEEN NEWBURY
Partner and Director
Leading Edge Events

• Eileen has been in the event industry for over 25 years. Eileen began her career as Event Co-ordinator for the Australian Masters Golf Tournament. She undertook and managed this role for over seven years. During this time she developed a great understanding of the intricacies of event management and also developed a wonderful rapport with suppliers, sponsors and leading corporates throughout Australia.

• Eileen then accepted the role as Event Manager for a leading Australian Event Company and managed and coordinated numerous public and corporate events, including Victoria’s Hallmark event - The Melbourne International Flower & Garden Show.

Eileen’s expertise included creating and implementing yearly hospitality programs for many of Australia’s blue chip companies ensuring variety and value for investment dollars.

• Leading Edge Events was established in 1994. Clients were offered not only event management services such as a Good Friday charity festival - The Reflex Challenge and triathlons such as The Proton Big Bay Challenge but were also offered project management services. She has managed ongoing environmental and educational programs for some of Australia’s leading companies – The Reflex Habitat Program and Saxton Scholars being just two of these programs.

Other areas of her expertise include reward and incentive programs, product launches, exhibitions and general corporate marketing services.


The Directors and their experienced staff at Leading Edge Events offer unparalleled professionalism and service in all areas.

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